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Practical Marketing for Schools is an introductory guide to the formulation and implementation of practical marketing strategies for educational institutions. The potential of a variety of marketing techniques is discussed and case studies are used to show how these techniques can be applied to real-life situations in school marketing. This book should be a useful resource for all head teachers and senior staff in schools in the private and maintained sectors, and in sixth form and FE colleges.

A man is journeying across an empty world with no memory of his path or his destination. Whenever he attempts to penetrate the cloud in his mind, he can only find two things; one is to go north. The other is Her. A stranger named Jigo appears to the man and insists on joining his quest. Who is this stranger and where did he come from? Is he a friend or just another figment of the man's imagination, conjured to fill the desolate road he travels on? The only way to find out is to take Jigo with him, all the way to the end.