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Almost every organization fails to reach the goals they set for themselves at the beginning of the year. The book is about the root causes why organizations fail to reach their stated goals. This isn't about mere reasons. The book delves into the root causes, the hard truth behind the excuses. The book will challenge your mindset, it will question the paradigm of management that companies today operate in and question the basis on which leaders take decisions. At the same time the book offers simple and effective solutions for creating sustainable growth.

This book provides an integrative analysis of creativity and strategic practices, particularly strategic problem formulation and strategic decision making. It examines the decision and not the individual as a unit of analysis, which leads to a deeper understanding of creative outcomes. It draws a correlation between strategic intent and creative outcomes, both positive and negative, and provides an integrated framework for understanding creativity. Finally, the book develops a creative strategic framework and draws conclusions for the practice of management and for future research.