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Health is a gendered concept in Western cultures. Customarily it is associated with strength in men and beauty in women. This gendered concept was transmitted through visual representations of the ideal female and male bodies, and ubiquitous media images resulted in the absorption of universal standards of beauty and health and generalized desires to achieve them. Today, genuine or self-styled experts--from physicians to newspaper columnists to advertisers--offer advice on achieving optimal health.

Topics in this collection are wide ranging and include childbirth advice in...

In late Victorian and Edwardian Canada, confinement in an asylum was a common fate for many middle-class women who, as a consequence of economic dependency, menopause and other physical realities of their life cycles, or patriarchal inequities, were perceived as burdens to their families or the community. Family members who paid for care often influenced matters of diagnosis, discharge, and even therapeutics. External manipulation created ethical and practical problems for asylum managers who fell victim to it.

In her meticulously researched history, Cheryl Krasnick Warsh challenges readers to rethink the norms of women's health and treatment in Canada and the United States since 1800. Prescribed Norms details a disturbing socio-medical history that limits and discounts women's own knowledge of their bodies and their health.

By comparing ritual practices of various cultures, Prescribed Norms demonstrates how looking at women's health through a masculine lens has distorted current medical understandings of menstruation, menopause, and childbirth, and has often led to...

The Elixir of Life or the Demon Rum? Liquor has been an integral aspect of Canadian culture since European contact. The contributing authors of this collection describe drinking habits, temperance movements, and the prohibition experience in Canada from the 1830s to the 1980s.

Positioning consumer culture in Canada within a wider international context, Consuming Modernity explores the roots of modern Western mass culture between 1919 and 1945, when the female worker, student, and homemaker relied on new products to raise their standards of living and separate themselves from oppressive traditional attitudes. Mass-produced consumer expectations. This volume is a fascinating look at how the forces of consumerism defined and redefined a generation.

Through an international comparison, Cheryl Warsh introduces the major themes in both historical and anthropological studies of beverage alcohol use. In a separate essay she describes the stigma attached to female alcoholism, particularly its association with prostitution and child neglect. James Sturgis presents the collective biography of the Rennie brothers, who fell victim to alcoholism while attempting to make their fortunes in the late nineteenth-century boom-bust economies of Canada and the United States. Jim Baumohl recounts attempts to establish institutions for alcoholics on the...

Positioning consumer culture in Canada within a wider international context, Consuming Modernity explores the roots of modern Western mass culture between 1919 and 1945, when the female worker, student, and homemaker relied on new products to raise their standards of living and separate themselves from oppressive traditional attitudes. Mass-produced consumer expectations. This volume is a fascinating look at how the forces of consumerism defined and redefined a generation.