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"Over the next few decades, immersive media could fundamentally change the ways humans engage in entertainment, communication, and social interaction. The current volume takes a step towards understanding this potential paradigm shift, combining insights from pioneers of the field of presence with bright young scholars who bring a new perspective." Jeremy Bailenson, Stanford University, USA

"This book provides an indispensable contribution to scholars in communication studies, computer science and psychology interested in the modes of being...

"Over the next few decades, immersive media could fundamentally change the ways humans engage in entertainment, communication, and social interaction.　 The current volume takes a step towards understanding this potential paradigm shift, combining insights from pioneers of the field of 'presence' with bright young scholars who bring a new perspective." -Jeremy Bailenson, Stanford University, USA

"This book provides an indispensable contribution to scholars in communication studies, computer science and psychology interested in the modes of...

This introduction to communication research methods takes the student from the conceptual beginnings of a research project through the design and analysis. Emphasizing the correct questions to ask and how to approach the answers, authors Gary Petty, Cheryl Campanella Bracken, and Elizabeth Babin approach social science methods as a language to be learned, requiring multiple sessions and reinforcement through practice. They explain the basics of conducting communication research, facilitating students understanding of the operation and roles of research so that they can better critique and...

This introduction to communication research methods takes the student from the conceptual beginnings of a research project through the design and analysis. Emphasizing the correct questions to ask and how to approach the answers, authors Gary Petty, Cheryl Campanella Bracken, and Elizabeth Babin approach social science methods as a language to be learned, requiring multiple sessions and reinforcement through practice. They explain the basics of conducting communication research, facilitating students' understanding of the operation and roles of research so that they can better critique and...