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In this highly original account, Charlotte Macdonald shows how governments became convinced they must encourage citizens to be healthier and more active, and how these efforts reinforced the cultural ties of the Empire. Alongside these state-sponsored efforts was a growing emphasis from business, the medical establishment, and popular culture on the importance of having "a better body."

In this highly original account, Charlotte Macdonald shows how governments became convinced they must encourage citizens to be healthier and more active, and how these efforts reinforced the cultural ties of the Empire. Alongside these state-sponsored efforts was a growing emphasis from business, the medical establishment, and popular culture on the importance of having "a better body."