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The study of the effects of context--defined here as a geographically bounded social unit--on individuals is a new and rapidly developing field. This unique volume reviews this development both quantitatively and qualitatively, examines how and why individual political behavior can be influenced by various contextual characteristics of the locality in which the individual resides, and proposes a conceptual framework to guide future research. A separate chapter is devoted to exploring methodological problems unique to this field of study. This is the first study to integrate and synthesize...

Voter perceptions of the personal traits of presidential candidates are widely regarded to be important influences on the vote. Media pundits frequently explain the outcome of presidential elections in terms of the personal appeal of the candidates. Despite the emphasis on presidential character traits in the media, the scholarly investigation in this area is limited.

In this book, David Holian and Charles Prysby set out to examine the effect that trait perceptions have on the vote, how these perceptions are shaped by other attitudes and evaluations, and what types of voters...