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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions: Case of Vietnam and Sri Lanka
ISBN: 9789811950162 / Angielski / Twarda / 2022 Termin realizacji zamówienia: ok. 20 dni roboczych. This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and always look for new marketing strategies to be competitive in the marketplace. Therefore, building customer-based brand equity has ...
This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher ...
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cena:
384,63 zł |
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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions
ISBN: 9789811950193 / Angielski / Miękka / 2023 Termin realizacji zamówienia: ok. 20 dni roboczych. This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and always look for new marketing strategies to be competitive in the marketplace. Therefore, building customer-based brand equity has ...
This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher ...
|
cena:
384,63 zł |
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