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In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and academic and public libraries are at the heart of a growing need to research business questions. An "accidental business reference librarian by trade," Ross explains how to provide quality reference help on issues from marketing to finance--for business people, students, and even business faculty. Honing in on fundamentals, this practical guide - Explains how to conduct the reference interview, with tips for helping clients help themselves - Identifies important...

This book is available in e-book format for libraries and individuals through aggregators and other distributors-ask your current vendor or contact us for more information. Examination copies are available for instructors who are interested in adopting this title for course use. "It reads as if you have an expert coach in business reference helping you each step of the way."" That's how Academic BRASS summarized the first edition of this unique, unparalleled resource authored by Ross, a past winner of the Gale Cengage Learning Award for Excellence in Business Librarianship. Now she's...