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Crowdfunding seems like it is all the rage these days, but what does it take to run a truly successful pledge-based campaign? In this book you'll learn the following: -The platform that is right for you -The true "why" crowdfunding works -Tips and Tricks on social media, video, and community engagement -A behind-the-scenes look into a live campaign -A checklist to keep you on track Part reference book and part diary, Cecelia Otto shares her observations and tips to help you create a campaign that not only sets you up for success, it also gives you a community that you can tap into long after...