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While there have been many sociological and psychological studies of humor, few can claim to be funny. Humor may be regarded as a legitimate topic for social scientists, but in general, they present their research rather seriously. In academia, humor tends to be trivialized and dismissed. This is more than just a missed opportunity for otherwise fun-loving academics. In literature, it is readily accepted that comedy is integral to the human condition. To ignore humor is to reject a potentially insightful methodological approach, as the humorous worldview presents unique opportunities for...