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This book contains an empirical study of the converging effects of the harmonization policies used by European lawmakers in consumer sales law. It aims to fill a gap in existing literature, by looking at what European consumer sales law harmonization has achieved and by developing a methodology to measure the convergence it has led to. The work encompasses both a substantive comparison, as well as a numerical approach. While in the former, five directives and their subsequent transposition into the national laws of Member States are analyzed, the latter focuses on the creation of the...

In today's society, the power of someone's reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing. Thus far, influencers have been under scrutiny for not disclosing paid advertising, yet their activity has many more questionable...