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Bill Lowe, the Father of the IBM PC, and Cary Sherburne, a well-known author, consultant, and journalist, bring more than 70 years of combined experience in the high tech industry to bear in the creation of No-Nonsense Innovation, a blend of insight, practical advice, and the no-nonsense philosophy of Pragmatic Innovation. For Lowe, the opportunity to develop the IBM PC gave birth to a no-nonsense process for infusing innovation into the culture of an organization, which he calls Pragmatic Innovation. Lowe explains how Pragmatic Innovation can boost the bottom line and the innovation...