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Seven out of ten start-ups fail. The reasons for failure are well-known. Yet founders often fail to approach the topic of failure with the seriousness and commitment it deserves. This book aims to change that and offers a new approach for founders to "drive their start-up off a cliff." Structured as a "how-to guide to failure," it highlights the most common mistakes founders make, explains where they come from, and illustrates them with real-life examples. The goal of the book is to help founders make the "right" mistakes in order to fail more efficiently (and perhaps help them avoid...