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There is a broad consensus among informed observers both inside and outside the Beltway that American public diplomacy leaves much to be desired. Recent studies describe ineffectiveness, inadequate resources, and a general lack of direction. Further complicating this situation, there is no real consensus among critics on what must be done to fix current problems. Moreover, the ills afflicting public diplomacy are poorly understood. "Losing Hearts and Minds?" situates these problems within the complex environment of U.S. government bureaucracy, and relates them to other instruments of...

An eminent political scientist and government official here offers witty and trenchant counsel on what leaders need to know in order to be effective--how to deal with war and crises, diplomacy, secret intelligence, political advisors, the media, and more.

"A tour de force. . . . Lord's understanding of the workings of government, both ancient and modern, is profound, and his ability to assimilate the two, makes The Modern Prince indispensable. . . . As a handbook for leaders it deserves to become an instant classic."--Brian M. Carney, Wall Street Journal

"Our...