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Whether you run your own company or work for a large corporation, establishing customer loyalty is a prerequisite for business growth. In The Customer Rules, C. Britt Beemer, a leading consumer research and marketing consultant, and bestselling business author Robert Shook offer practical advice on how to build a robust company culture based on the concept of unsurpassed customer-service designed to increase your market share.

A combination of extensive market research unprecedented in scope, as well as close studies of fourteen companies that excel in the area of customer...

Nationwide polls and denominational reports are showing that the4 next generation is calling it quits on the traditional church. And it's not just happening on the nominal fringe; it's happening at the core of the Faith. What are the factors that could cause the next generation to be lost from the local church? Ken Ham from Answers in Genesis commissioned Britt Beamer from America's Research Group to find out. In the first scientific study of its kind, Beamer surveyed a thousand 20-30 year olds who used to go to Evangelical churches on a regular basis but have since left it behind. The...