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Overthrowing Dead Culture is about the growing disconnect between how students search for and select the right college and how colleges communicate with them. Over the past 11 years, the TargetX team has challenged the status quo of college admissions and recruiting through regular speaking engagements, blogging, tweeting, podcasting, webcasting - in an endless pursuit to reduce this disconnect and help our clients succeed and prosper in the new world of college admissions. Overthrowing Dead Culture is a culmination of that effort to date.

"And so, my fellow Americans: ask not what your country can do for you-ask what you can do for your country."-John Fitzgerald Kennedy, Inauguration Address, January 20, 1961

"Some men see things as they were and say 'why?' I see things that never were, and ask 'why not?"-Robert Francis Kennedy, Campaign Speech, University of Kansas, March 18, 1968

"The work goes on, the cause endures, the hope still lives and the dream shall never die."--Senator Edward Kennedy, Democratic National Convention, New York...