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Carefully conducted studies over many years show the same thing: that our eating habits are almost entirely unconscious and can be influenced by hundreds of outside factors. With an insightful exploration of what makes us eat the way we eat, Wansink demonstrates that it's not what we eat, it's how we eat it.

In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you're eating, what you're eating-or why you're even eating at all.
- Does food with a brand name really taste better?
- Do you hate brussels sprouts because your mother did?
- Does the size of your plate determine how hungry you feel?
- How much would you eat if your soup bowl secretly refilled itself?
- What does your favorite comfort food really say about you?
- Why do you overeat so much at healthy restaurants?
Brian Wansink is a Stanford Ph.D....

Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink s "Marketing Nutrition" focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products failures and successes. The key problem with marketing nutrition remains, after all,...

Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Consumer confusion has lead to floundering sales for soy foods; embarrassing results for expensive Five-a-Day for Better Health programs; and uneaten mountains of vegetables at homes and in school cafeterias. Brian Wansink's "Marketing Nutrition" focuses on why people eat the foods they do, and what can be done to improve their nutrition.
Wansink argues that the true challenge in marketing nutrition lies in...