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The authors bring together a broad survey of small answers to a big question: Why do consumers do what they do?. They present current psychological theory and research as it illuminates fundamental issues of behaviour, emphasizing how it can be employed to influence consumers.

In response to the growing emphasis on precision in the summarization and integration of research literature, Advanced BASIC Meta-Analysis presents an overview of strategies, techniques, and procedures used in meta-analysis. The book and software provide an integrated and comprehensive combination of meta-analytic tools for the statistical integration of independent study results. Advanced BASIC Meta-Analysis has three distinct goals: * to provide a clear and user-friendly introduction to the procedures and rules of effective meta-analytic integration; * to present the implicit assumptions...

In the fall of 1983, we began to organize a symposium entitled "General Social Psychological Theories of Group Behavior." Our goal was to encourage the extension and application of basic current social psychology to group behavior. The symposium was presented in the spring of 1984 at the Eastern Psychological Association convention in Baltimore and the interest that it generated led to discussions with colleagues and friends about similar efforts by social psychologists, eventually resulting in the present book. Some clarification about the contents is in order. First, the theories presented...