Wyniki wyszukiwania:

Terrain analysis has been an active study field for years and attracted research studies from geographers, surveyors, engineers and computer scientists. With the rapid growth of Geographical Information System (GIS) technology, particularly the establishment of high resolution Digital Elevation Models (DEM) at national level, the challenge is now focused on delivering justifiable socio-economical and environmental benefits. The contributions in this book represent the state of the art of terrain analysis methods and techniques in areas of digital representation, morphological and...

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government.

The main themes and objectives of the book are to cover:

• New and emerging trends in political marketing practice
...