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The Imagination Gap helps leaders in every sector apply their imagination effectively to explore new, creative approaches to survive and thrive. Examples from a range of industries and settings, from Broadway to Silicon Valley, with simple steps and exercises, help you stop thinking the way you "should" and start making extraordinary things happen.

Imagination provides a window into the world of what is possible helping us to navigate in times of uncertainty and come up with new ideas. Everyone has an imagination but most do not use our imaginations to their fullest potential or apply our imaginations to the challenges that we face. Our most important ideas and biggest ambitions never turn in to reality. In this timely new book, Brian Reich shows us that imagination is one of the most powerful forces in shaping and motivating behaviour to make real change. He explains how the most creative thinkers, forward-looking entrepreneurs, and...