wyszukanych pozycji: 2
![]() |
European Retailing's Vanishing Borders
ISBN: 9780899308180 / Angielski / Twarda / 1994 / 248 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Since 1985, the process of European unification has accelerated. Physical, technical, and fiscal barriers that separate the 12 countries are being removed, creating the largest mass market in the world. However, the market is not a homogeneous one. Cultural differences still exist; language barriers remain. If there is a Euro-retailer it will be a Euro-retailer that communicates in many languages, anticipates the unique tastes of countless cultures, and maximizes the economies of scale in production to offer the most attractive and unique merchandise at competitive price points.... Since 1985, the process of European unification has accelerated. Physical, technical, and fiscal barriers that separate the 12 countries are being ... |
cena:
360,15 |
![]() |
International Retailing: Bundle Book + Studio Access Card
ISBN: 9781501323751 / Angielski / Twarda / 2018 Termin realizacji zamówienia: ok. 30 dni roboczych. International Retailing lays the groundwork for understanding the retail environment in key countries around the world in the Americas, Europe and Asia. It concentrates on how legal, social, and economic measures have affected the distribution of consumer goods throughout the world and provides a conceptual framework for understanding key success factors in international retailing and future trends. - Comprehensive discussion of the SIRE (Strategic International Retail Expansion) theory International Retailing lays the groundwork for understanding the retail environment in key countries around the world in the Americas, Euro... |
cena:
469,35 |