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In Minnesota, the Green Party has risen from the ranks of the fringe to become one of the two "other" major political parties. As in any organization, effective communication is one of the keys to continued success. This book analyzes which communication vehicles initiated by the Green Party of Minnesota are most valued by the organizations members and supporters, based on first-hand input from the Green Party of Minnesotas key audiences. The analysis reveals the challenges that take place when information is not clear or available, when the Internet is not used effectively and...

FARM KID BECOMES BIG CITY BUSINESSMAN. Growing up in tiny rural Dawson, Minn., Maynard Johnson knew that he didn't want to spend his life farming. He wanted to go into business instead. Maynard's business dreams were put on hold a couple of times - first after his dad became ill while Maynard was in college and he had to go back to Dawson to run the family farm for a year, and then when World War II beckoned. But eventually Maynard was able to have his flourishing business career, serving as the driving force behind the development of Airlake Industrial Park on 1,600 acres of land in the Twin...

According to the Public Relations Society of America, "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Many organizations, however, struggle with how to successfully integrate public relations into their marketing mix. In 19 Tips for Successful Public Relations, Brant Skogrand, APR, MBC, provides tips, insights and reflections to help business owners realize the positive impact that public relations can have on achieving their business objectives. He covers topics such as: preparing for a newspaper...