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Since the 1980s, popular management thinkers, 'gurus', have promoted a number of performance improvement programs and management fashions which have greatly influenced both the everyday conduct of organizational life and the preoccupations of academic researchers. This book provides a rhetorical critique of the management guru and management fashion phenomenon, building on the important theoretical progress that has recently been made by a small, but growing band of management researchers.

Fantasy theme analysis, a dramatically-based method of rhetorical criticism, is...

Since the 1980s, popular management thinkers, gurus, have promoted a number of performance improvement programs and management fashions which have greatly influenced both the everyday conduct of organizational life and the preoccupations of academic researchers. This book provides a rhetorical critique of the management guru and management fashion phenomenon, building on the important theoretical progress that has recently been made by a small, but growing band of management researchers.

Fantasy theme analysis, a dramatically-based method of rhetorical criticism, is...

Business celebrities such as Bill Gates, Richard Branson and Rupert Murdoch are among the most widely recognised, admired and sometimes even vilified individuals in the world. Like their celebrity peers from the entertainment, sports, arts and political worlds, business celebrities exert an influence that is pervasive, but difficult to assess, evaluate and explain.

Business celebrities have been around for as long as big business itself, but this is the first book to provide a systematic exploration of how they are constructed and why they exist. Business celebrities...

Based on primary research and written by leading figures in the field, this book adopts a conceptual / theoretical perspective to show that acepted characterizations of management gurus do not stand up to empirical scrutiny.