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During his record-setting tenure as coach of the Michigan Wolverines, Bo won thirteen Big Ten titles and finished as the winningest football coach in the school's storied history. But if you asked him, his most important achievement was having a remarkably positive impact on the hundreds of athletes he coached. In these pages, you'll hear Bo's distinctive voice as he shares the principles he applied on the football field and in the locker room to create a football dynasty, and he'll tell you how you can apply his insights to any leadership role. His words will educate, motivate, and...

When the Michigan Wolverines arrived in Minneapolis to battle the Minnesota Gophers in 1903, a simple 30cents, five-gallon Red Wing stoneware water jug began football's first rivalry trophy game. The "Little Brown Jug" has been the subject of conspiracy theories, theft, national championships, and most of all pride, with each game's victor prominently displaying the jug on its campus--until it is fought for agai