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wyszukanych pozycji: 8
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Business Leadership and Culture: National Management Styles in the Global Economy
ISBN: 9781840646276 / Angielski / Miękka / 2001 / 304 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) How do business leaders think as a result of their national culture? This book provides a discussion and comparative analysis of five major cultures - American, Arab, Chinese, Japanese and Scandinavian - and how they reveal themselves in business practice.
How do business leaders think as a result of their national culture? This book provides a discussion and comparative analysis of five major cultures -...
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cena:
183,46 |
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About Entrepreneurship
ISBN: 9781782545385 / Angielski / Twarda / 2013 / 296 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) This engaging textbook offers a modern perspective on all that is essential to know about entrepreneurship. It will prove required reading for both lecturers and undergraduate and Masters students on upper-level entrepreneurship courses. Bjorn Bjerke covers all kinds of aspects of entrepreneurship including the history of the subject, our modern entrepreneurial society, local community development, entrepreneurship in different national cultures and women as entrepreneurs. He addresses some theoretical developments, and considers a narrow and a broad view of entrepreneurship, rational and...
This engaging textbook offers a modern perspective on all that is essential to know about entrepreneurship. It will prove required reading for both le...
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cena:
597,05 |
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Alternative Marketing Approaches for Entrepreneurs
ISBN: 9781789909296 / Angielski / Miękka / 2019 / 320 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consumers, Bjoern Bjerke explores alternative ways of marketing for new businesses and social entrepreneurial ventures. This book first presents the dominant approach to marketing theory used for the last half a century. After that, it presents an alternative approach to marketing theory by emphasizing how new infrastructures and organizations, including online...
Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and exp...
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cena:
178,35 |
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About Entrepreneurship
ISBN: 9781782545392 / Angielski / Miękka / 2013 / 296 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) This engaging textbook offers a modern perspective on all that is essential to know about entrepreneurship. It will prove required reading for both lecturers and undergraduate and Masters students on upper-level entrepreneurship courses. Bjorn Bjerke covers all kinds of aspects of entrepreneurship including the history of the subject, our modern entrepreneurial society, local community development, entrepreneurship in different national cultures and women as entrepreneurs. He addresses some theoretical developments, and considers a narrow and a broad view of entrepreneurship, rational and...
This engaging textbook offers a modern perspective on all that is essential to know about entrepreneurship. It will prove required reading for both le...
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cena:
219,18 |
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Methodology for Creating Business Knowledge
ISBN: 9781847870582 / Angielski / Twarda / 2009 / 464 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) Translation of: F'oretagsekonomisk metodl'ara.
Translation of: F'oretagsekonomisk metodl'ara.
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cena:
1144,09 |
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Social Entrepreneurship: To Act as If and Make a Difference
ISBN: 9781781006979 / Angielski / Twarda / 2013 / 208 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) This informative book examines some social entrepreneurs in practice in several countries whilst concentrating on entrepreneurs in the third sector. The authors call them citizen entrepreneurs. Such people are not only becoming more common but also more necessary in the world of today. Entrepreneurs are seen as people who aim 'to act as if and make a difference', that is, who act out of the ordinary and come up with noticeable solutions to various problems without being restricted by existing resources or possibilities. This book applies these criteria to citizen entrepreneurs, focusing on...
This informative book examines some social entrepreneurs in practice in several countries whilst concentrating on entrepreneurs in the third sector. T...
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cena:
489,89 |
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Entrepreneurial Marketing: The Growth of Small Firms in the New Economic Era
ISBN: 9781840649123 / Angielski / Twarda / 2002 / 288 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) Just as society has realized the value of entrepreneurs, so entrepreneurs are gradually realizing the value of strategic marketing. In this text the authors explain the substantial role of marketing in the success of small firms which have emerged in the business environment since the late 1980s.
Just as society has realized the value of entrepreneurs, so entrepreneurs are gradually realizing the value of strategic marketing. In this text the a...
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cena:
632,77 |
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Alternative Marketing Approaches for Entrepreneurs
ISBN: 9781786438942 / Angielski / Twarda / 2018 / 320 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consumers, Bjoern Bjerke explores alternative ways of marketing for new businesses and social entrepreneurial ventures. This book first presents the dominant approach to marketing theory used for the last half a century. After that, it presents an alternative approach to marketing theory by emphasizing how new infrastructures and organizations, including online...
Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and exp...
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cena:
571,54 |
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