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Live, Die, Buy, Eat. These four words both summarize the production of meat in the modern world, and categorize the way in which we relate to animals and meat. In the past few years, controversies around meat have arisen around industrialization and globalization of meat production, often pivoting around health, environmental problems, and animal welfare issues. Although meat increasingly figures as a problem, most consumers' knowledge of animal husbandry and meat is more absent than ever. How is meat produced today, and where? How do we consume meat, and how have our consumption habits...

Rhetorical Animals explores what the study of communication and persuasion would look like if it included the voices of all persuasive species, from the microscopic gut bacteria to the charismatic megafauna we know so well.