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This new volume highlights of a broad selection of valuable research work by renowned professionals and scientists from the academia and travel industry. It provides a wide-ranging vision of a multitude of trends in the global travel and tourism industry today and in the future.

Adopting an integrated and interdisciplinary approach, the volume looks at the evolving paradigms in tourism and hospitality segment. This volume will prove indispensable in portraying the current global tourism and travel trends and is divided into three parts:

• Tourism and Destination...

The tourism industry is rapidly evolving, driven by technological advancements and the increasing demand for personalized, immersive experiences. However, many businesses need help to effectively harness the power of data analytics and artificial intelligence (AI) to meet these evolving demands. The need for more understanding and expertise in utilizing AI-driven data analytics poses a significant challenge for professionals in the tourism sector, hindering their ability to drive operational efficiency and enhance decision-making. Advancing Smart Tourism Through Analytics provides a...

The tourism industry is rapidly evolving, driven by technological advancements and the increasing demand for personalized, immersive experiences. However, many businesses need help to effectively harness the power of data analytics and artificial intelligence (AI) to meet these evolving demands. The need for more understanding and expertise in utilizing AI-driven data analytics poses a significant challenge for professionals in the tourism sector, hindering their ability to drive operational efficiency and enhance decision-making. Advancing Smart Tourism Through Analytics provides a...