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Learn the key skills and capabilities that empower Citizens of Data Science to not only survive but thrive in an AI-dominated world. Purchase of the print or Kindle book includes a free PDF eBook Key Features Prepare for a future dominated by AI and big data Enhance your AI and data literacy with real-world examples Learn how to leverage AI and data to address current and future challenges Book DescriptionAI is undoubtedly a game-changing tool with immense potential to improve human life. This book aims to empower you as a Citizen of Data Science, covering the privacy, ethics, and...

Leverage big data to add value to your business

Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a...

Integrate big data into business to drive competitive advantage and sustainable success

Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business. You'll learn how to exploit new sources of customer, product, and operational data, coupled with advanced analytics and data science, to optimize key processes,...