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Heavy metal residual concentrations of cadmium, chromium, nickel, lead, arsenic and mercury in the milk and meat (muscles and organs) have been determined in cattle and goat in two areas, each consisted of three sites, along the main sewerage drains of Faisalabad city. During present investigations the range of most heavy metal residues (mg/L) in milk of cattle and goat have been found higher than their corresponding reported values. Similar trends were observed in meat (muscles and organs) of cattle and goat. The most values of heavy metal residues have been found higher: in goat than in...

The aim of the study is to identify and understand the key factors of branded clothing which influence female consumer involvement towards branded clothing in Pakistan. The research model incorporates brand status, brand attitude, willingness to pay premium, self-concept and reference group as the factors in predicting consumer involvement in fashion clothing. A survey is conducted with general female consumers to obtain empirical evidence using questionnaires. The data is analyzed by using statistical techniques: regression analysis, correlation and factor analysis. The study indicates that...