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Media Events: A Critical Contemporary Approach presents insights and ambitious attempts to expand a rigorous methodology on the study of media events. The debates generated by this volume will inspire both scholars and practitioners because they bring to light new concepts, ideas and results that could be further developed.

Media Events: A Critical Contemporary Approach presents insights and ambitious attempts to expand a rigorous methodology on the study of media events. The debates generated by this volume will inspire both scholars and practitioners because they bring to light new concepts, ideas and results that could be further developed.

Analyzing the relationship between medicine and the media from different perspectives, these new essays fill a gap in this emerging field, providing new information on approaches to health communication and important reevaluations of health literacy theories. The contributors discuss ideas and methodologies across a range of topics, including multifaceted health communication, media coverage of maternal health, the rhetoric of diagnosis in autoimmune illness, media representation of the sick in data-driven healthcare, and health news coverage in print media.

Health is a contested concept that has been defined in numerous ways. The media is extremely powerful in promoting health beliefs and in creating role models for contemporary people. The ways in which health is defined or understood can have wide-ranging implications and can have an impact on issues such as health promotion or health literacy. Health presentation in the media has a significant social impact because this type of message is important in changing people's beliefs, attitudes and behaviours relating to health and in promoting health-related knowledge among the target audience. The...