Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work

ISBN-13: 9781430261810 / Angielski / Miękka / 2013 / 172 str.

Beverly Rudkin Ingle

Opis

Having met Beverly Ingle and hearing her speak about design thinking, I was enlightened and enthused. With a depth of knowledge and obvious passion for the usage of design thinking, she has already helped many business people, myself included, inject greater creativity into problem solving to deliver better results something that is a must for left-brainers She has an amazingly refreshing ability to create deep understanding within her audience, and a hands-on, practical approach ensures that the results are manageable and within your grasp. Jill Robb, CEO, Ambition Digital; Belfast, United Kingdom Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work is the first book on the subject for smaller businesses. Until now, design thinking a methodology for solving business problems and identifying opportunities has been the playground for companies with big budgets, giving them the advantage of the innovation that comes from using the latest design thinking tools emerging from Stanford, Harvard, Northwestern, and elsewhere. Now, thanks to design thinking expert Beverly Ingle, entrepreneurs and small-business owners can make the design thinking playground their own and on a much smaller budget. Ingle provides the tools entrepreneurs need as well as step-by-step processes that show how to use design thinking methods to transform your business and drive organizational success. Design Thinking for Entrepreneurs and Small Businesses offers just enough theory to provide you with working knowledge of design thinking, but its value lies in the practical, proven, hands-on information that you can put to use immediately. You will learn:

• How to incorporate design thinking processes into everyday operations, and in what areas of business the approach is most valuable
• How to use the most prevalent and popular design thinking tools (like ideation, prototyping, and rapid branding) effectively
• How to use design thinking to identify and achieve your business goals and create new business models
• How to create revenue-boosting new products and services using design thinking
• How to improve the customer/user experience to create more loyal, profitable customers

By the time you've finished reading the last chapter of Design Thinking for Entrepreneurs and Small Businesses, youwill not just be thinking about producing new products and services, boosting customer service, or developing new business opportunities you'll be doing it. Best, it ll show up in the top and bottom lines."

Spis treści

1. Introduction to Design Thinking
2. The Role of Research in Design Thinking
3. Designing Business Strategy 
4. Designing Live Customer Experiences
5. Designing Digital Customer Experiences
6. Designing Services and Service Delivery
7. Designing Marketing
8. Designing for Change
9. Designing for Growth
10. Case Studies
11. Metrics for Design Thinking
12. Glossary of Design Thinking Jargon
13. Resources

O autorze

Beverly Ingle founded Resilient By Design, a design strategy and innovation management consultancy based in San Antonio, Texas, where she works with clients from a variety of industries to understand and leverage the design process to create stronger, more profitable businesses. Equally left-brained and right-brained, she is a strategist through and through, and she is passionate about developing strong brands that resonate with local consumers as a means to helping entrepreneurs and local economies succeed.A Fellow among the inaugural cohort of the Leading by Design Fellows Program of the California College of the Arts, Beverly has used the skills she s learned to help companies grow, weather change, and become more profitable anchors in their local communities.