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Key Debates in the Translation of Advertising Material: Special Issue of the Translator (Volume 10/2, 2004)
ISBN: 9781138437463 / Angielski / Twarda / 2017 / 222 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
935,46 zł |
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Key Debates in the Translation of Advertising Material: Special Issue of the Translator (Volume 10/2, 2004)
ISBN: 9781900650809 / Angielski / Miękka / 2004 / 222 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Much has been written about the marketing aspects of promotional material in general, and several scholars (particularly in linguistics) have addressed questions relating to the structure and function of advertisements, focusing on images, rhetorical structure, semiotic functions, discourse features and audio-visual media, amongst other aspects of the genre. Not much, on the other hand, has been written within translation studies about the complexities involved in the transfer of an advertising message. Contributors to this volume explore various interdependent aspects of the... Much has been written about the marketing aspects of promotional material in general, and several scholars (particularly in linguistics) have addre... |
cena:
218,22 zł |
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