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Win & Wow: Public Relations Secrets for Everyday Success divulges how we can all use proven public relations techniques to accomplish our personal and professional goals. From puppy-dog loyalty to preventing crises to maximizing your sparkle dial, this book walks you through a host of thought changers and action steps that can add real value to your life. Written by public relations professor Betsy A. Hays and social media pro and CEO Tori Randolph Terhune, this book provides their complementary perspectives about practical ideas and strategies that can be used by all of us, regardless of...

Contrary to what students, and society, are conditioned to think, obtaining a college degree does not automatically result in a job, let alone a dream career. In the last year, alone, half of college graduates are either jobless or underemployed in positions that don t fully use their skills and knowledge. Authors Tori Randolph Terhune, a gainfully-employed young college graduate herself, and Betsy A. Hays, a college professor, show readers what they can do in college to successfully pave the way for future employment in Land Your Dream Career. The authors provide eleven easy-to-follow...