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As an online entrepreneur, you know that your company needs a presence on Facebook and Twitter. But in today's competitive online world of marketing, having a page is not enough. In this book, Beth Neibert will teach you how to quickly distinguish your business from the millions of unremarkable, nondescript companies by taking full advantage of the little-known marketing resources available on these two sites and more. Her rarely-used strategies, acquired through extensive research and international travel, include specifics on how to effectively set up your profile on a social site that is...