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Richard M. Weaver (1910-1963) was one of the leading rhetoricians of the 1950s, whose philosophical and pedagogical writings helped revitalize interest in rhetoric. His rhetorical contributions are difficult to separate from his conservative stances on social and political issues; and, indeed, he espoused the cultural role of rhetoric, conceiving of his intellectual task as one of reinventing a philosophical conservatism and employing rhetorical theory to oppose liberalism and modernism. Today, his politics would be viewed as extreme by liberals, feminists, and civil libertarians; on the...

Health communication research examines the role of communication in health professional/client relationships and in promoting patient adherence, the flow of information within and between health organizations, the design and effectiveness of health information for various audiences and the planning and evaluation of health care policy. Other important areas treated in this book are cultural and social factors influencing health communication, ethical issues effecting communication, and education in communication within medical schools. Medical students, physicians, policy makers, students...