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Web Search: Public Searching of the Web, co-authored by Drs. Amanda Spink and Bernard J. Jansen, is one of the first manuscripts that address the human - system interaction of Web searching in a thorough and complete manner. The authors provide an examination of Web searching from multiple levels of analysis, from theoretical overview to detailed study of term usage, and integrate these different levels of analysis into a coherent picture of how people locate information on the Web using search engines.

Drawing primarily on their own research and work in the field, the authors present...

This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The authors also cover on data sources, such as online surveys, crowdsourcing, eye tracking, mouse tracking, social media APIs, search logs, and analytics triangulation. The book also...