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"This book is a generous work of genius. The Difference Map is now an essential component for anyone who is serious about doing work that matters, and Bernadette Jiwa is the bright new star to lead us there." -SETH GODIN

MARKETING IS NOT A DEPARTMENT-IT'S THE STORY OF HOW YOU CREATE DIFFERENCE FOR YOUR CUSTOMERS.

We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an...

The path to success is littered with great ideas poorly marketed. Don't let yours be one of them.

"A little book with a very big message. Your idea is worth a great story, well told."
SETH GODIN - Author of All Marketers Tell Stories

Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story.

It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning...

"The most important book for your boss to read this year."

-SETH GODIN

"Empathy, relevance, and affinity-three great concepts to help you make a dent in the universe. Jiwa explains a whole new way to innovate and change the world."

-GUY KAWASAKI

"A must read for any entrepreneur or marketer. It's full of lots of "aha" moments with a concrete tool that you can implement immediately. This book should be added to every marketer's toolkit "

-DIANE DIAZ, Instructor Digital Storytelling & Branding, FULL SAIL UNIVERSITY

"This book and the Story Strategy...