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This book deals with the activities of the Anglo-Dutch multinational during the war. Given the various threats faced by Unilever during the Nazi period, Ben Wubs argues that it was not self evident that the company would survive the war. Based on research into company sources which were hitherto unavailable, he shows the effect of the war on Unilever as well as the changing conditions in the European food, oil and fats and soap industries.

Wubs makes an analysis of the company s strategy, structure and performance in this period. Simultaneously, it explores the external...

Unilever is an Anglo-Dutch multinational, founded by merger in 1930, with a long tradition of allowing independent scholars to research its history. The aim of this book is to examine the effects of World War II on the structure, strategy and performance of Unilever, which had huge interests on both sides of World War II, in particular in the British Empire as well as in the German Reich. It focuses on the company in Britain, the Netherlands and Germany in the 1939-1945 period.

This book ties together business history, the history of the Nazi economic administration and European...

This book sheds light on the hidden history of one of the driving forces in the business of fashion - trend forecasting. Exploring the inner workings of color and trend prediction for fashion over the past two centuries, from Europe to America to Asia, it offers the first historical treatment of the rise and growth of the industry within the global fashion system.

The enigmatic information system of forecasting is often shrouded in mystery, yet it has been gathering and analyzing intelligence about colors, fabrics, silhouettes, and styles since the 18th century. Exploring where the...

This book sheds light on the hidden history of one of the driving forces in the business of fashion - trend forecasting. Exploring the inner workings of color and trend prediction for fashion over the past two centuries, from Europe to America to Asia, it offers the first historical treatment of the rise and growth of the industry within the global fashion system.

The enigmatic information system of forecasting is often shrouded in mystery, yet it has been gathering and analyzing intelligence about colors, fabrics, silhouettes, and styles since the 18th century. Exploring where the...

Since the onset of the industrial revolution, the relationship between the Port of Rotterdam, Europe's largest, and the industrial powerhouse of the German Ruhr region, for many years, the continent's dominant industrial region have been intimately intertwined.

As Rotterdam is in the Netherlands and the Ruhr in Germany, the way the relationship developed can only be properly analysed from the transnational point of view; new economic geography and new approaches in geography such as the global value chain, supply chain and global cities approaches having called for greater...