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How do the most innovative and agile companies develop a “winning mindset” that runs throughout the entire organization? Going on Offense is a powerful resource for anyone looking to transform their organization or themselves, exploring the key ingredients that fuel the mindset of companies dedicated to perpetual innovation and relentless experimentation. Based on a comprehensive seven-year study from Stanford University, Going on Offense provides an insider view into the transformative drivers of success displayed in 26 innovative organizations—including industry giants like Apple,...

China is inevitably becoming a giant in the world economy. All international companies in the United States have a presence in China, and many international Chinese companies have a presence in the United States. These companies face complex challenges in their global value chain: strategy, sales and marketing, supply chain management, information technology, and production. This book examines case studies from companies who have successfully navigated this new market environment. The book starts with strategy as a fundamental stage in the value chain. It then proceeds to explore...

This book describes a detailed process methodology for speeding innovation, and thereby leading to a firm's transformation. Anyone who is interested in managing under uncertainty and implementing fast and effective processes would be interested in reading this book. The results presented in this book are based on several years of research, examining 72 projects from 36 leading companies in United States, Asia, and Europe. The methods described are adopted by many firms in the industry.