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Bachelor Thesis from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,1, course: Bachelor of Advertising and Marketing, 85 entries in the bibliography, language: English, abstract: "The brand community is a concept that sheds a new light on the relationships between consumers and a specific brand: they are no longer considered as dyadic relationships between a brand and an isolated consumer (Fournier, 1998) but rather as relationships overlapping associations and interactions among consumers within a specific group." (Gruen et al,...

Studienarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, Karlshochschule International University, 24 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Die Vorbereitungen fur das Gro-Event Fuball Weltmeisterschaft 2006 laufen auf Hochtouren. Der Wettbewerb um die Lizenzen und Merchandisingprodukte ist ein harter Kampf. 30 Milliarden Menschen werden die 64 Spiele der FIFA WM 2006TM verfolgen, zirka 3,2 Millionen Fuballfans werden in den 12 Stadien die Spiele live sehen. DieseStudienarbeit soll aufzeigen...

Research Paper from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,1, University of Queensland, course: Master of Creative Advertising, 23 entries in the bibliography, language: English, abstract: This report investigates the issue of ambient advertising campaigns, which interfere with the private sphere of consumers. The author will discuss benefits and downsides of ambient advertising in regard to the issue mentioned above in relation to a specific campaign. For this matter the author selected a recent campaign which took place...