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Through a fascinating exploration of the advantages and pitfalls of business research methods, this essential book encourages the reader to make well-informed decisions in an often fast-paced environment. It sets out key rules and procedures to ultimately improve the accuracy and authenticity of research ventures. Providing crucial insight from highly regarded business professionals, this innovative book offers an illustrative guide to aid practitioners in the following: Designing and evaluating business research on its reliability, validity, and rigour. Understanding the...

Some 20 years after the emergence of configurational theory as a key perspective in organization studies in the 1990s, this approach has yet to deliver on its promise. While we know that configurations the relative arrangement of parts and elements - matters, empirical research on configurations is just beginning to deliver on its promise.