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Intellectuals today cringe when a politician speaks of the Second Coming, the millennium, or the Antichrist. Certain questions naturally arise about those who literally expect the end of the world in our day: Why do they think this? Why do some people believe them? How do their exhortations work to persuade an audience and to move that audience to actions and commitments? These are the motivating questions of "Contemporary Apocalyptic Rhetoric," which describes apocalyptic as a rhetorical genre of discourse. Barry Brummett first recasts insights drawn from past scholarly and theological...

This unique book explores how the aesthetic and cultural movement -Steampunk- persuades audiences and wins new acolytes. Steampunk is an aesthetic style grounded in the Victorian era, in clothing and accoutrements modeled on a heightened and hyper-extended age of steam. In addition to its modeling of attire and other symbolic trappings, what is most distinctive is its adherents' use of a machined aesthetic based on steam engines and early electrical machinery--gears, pistons, shafts, wheels, induction motors, clockwork and so forth.

Precursors to steampunk can be found in the works of...

Brummett addresses the question of how the aesthetic experience of machines can have rhetorical influence. He develops a theory of machine aesthetics, showing nine dimensions of the aesthetic experience of machines and machine-like objects or activities. He identifies three general types of machine aesthetics: Mechtech, classical machine aesthetics based on hardware, gears, pistons, and so forth; Electrotech, high technology machine aesthetics based on the ability of electricity to put machinery on the human scale; and Chaotech, the aesthetic appeal of the decayed machine. In each case,...

Brummett explores the ways people use three key terms--reality, representation, and simulation--as rhetorical devices with political and social effect. Human perception, language, and aesthetics experiences are the bases for the fluidity among these terms. Each term's rhetoric is illustrated in an analysis of texts in popular culture: William Gibson's novels, the usenet group rec.motorcycles, and the film Groundhog Day.

Brummett explores the ways people use three key terms--reality, representation, and simulation--as rhetorical devices with political and social effect....

This volume of essays examines the ways in which sports have become a means for the communication of social identity in the United States. The essays included here explore the question, How is identity engaged in the performance and spectatorship of sports? Defining sports as the whole range of mediated professional sports, and considering actual participation in sports, the chapters herein address a varied range of ways in which sports as a cultural entity becomes a site for the creation and management of symbolic components of identity.

Originating in the New Agendas in Communication...

This unique book explores how the aesthetic and cultural movement -Steampunk- persuades audiences and wins new acolytes. Steampunk is an aesthetic style grounded in the Victorian era, in clothing and accoutrements modeled on a heightened and hyper-extended age of steam. In addition to its modeling of attire and other symbolic trappings, what is most distinctive is its adherents' use of a machined aesthetic based on steam engines and early electrical machinery--gears, pistons, shafts, wheels, induction motors, clockwork and so forth.

Precursors to steampunk can be found in the works of...

Exploring style in a global culture

In "A Rhetoric of Style, "Barry Brummett illustrates how style is increasingly a global system of communication as people around the world understand what it means to dress a certain way, to dance a certain way, to decorate a certain way, to speak a certain way. He locates style at the heart of popular culture and asserts that it is the basis for social life and politics in the twenty-first century.

Brummett sees style as a system of signification grounded largely in image, aesthetics, and extrarational modes of thinking. He discusses three...

This volume of essays examines the ways in which sports have become a means for the communication of social identity in the United States. The essays included here explore the question, How is identity engaged in the performance and spectatorship of sports? Defining sports as the whole range of mediated professional sports, and considering actual participation in sports, the chapters herein address a varied range of ways in which sports as a cultural entity becomes a site for the creation and management of symbolic components of identity.

Originating in the New Agendas in Communication...