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Higher education institutions are now operating in a rapidly-changing environment, as economic, societal and technological developments such as cost containment and lifelong learning force them to adopt flexible structures that can adapt quickly to market demands. Adaptive University Structures examines the level of adaptability in universities in Europe and the United States, drawing out the lessons learnt for policy makers and managers to develop such structures, and help their institutions survive and embrace change. The author draws on three studies of universities which are identified as...

Die Untersuchung der "Universitatskultur" beinhaltet eine theoretische und empirische Auseinandersetzung mit dem Zusammenhang zwischen Organisationskultur und strategischer Marketing-Planung fur Universitaten. Die dabei neu entwickelte Universitatskulturtypologie ermoglicht Aussagen zur Implementierungsfahigkeit von Marketing-Konzepten. Die Universitatskultur als leitender Begriff dieser Arbeit betont die Werte und Normen der Universitatsangehorigen, die in einem historischen Prozess gewachsen und durch Symbole oder Sprache ubermittelt, die Zielentscheidung massgeblich beeinflussen und damit...

In times of rapid international political and economic change the great universities of Europe and North America are being transformed. Public expectations about access to higher education, government concerns about the role that universities can play in innovation and economic development, and the application of the principals of market economics to the university systems of all countries have created a new context for higher education. Universities whose governance and organization have been among the most stable and predictable in modern society are experiencing unprecedented pressure for...