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The book explores the theme of active sports tourism, which includes extreme sports, those in contact with nature, and the so-called 'slow adventure'. It shows that it is a rapidly developing sector because it is less expensive than other tourism segments, produces more economic impact for the host territory and is more attentive to respect for the environment. The book provides a complete picture of the phenomenon at an international level, investigating its territorial development, the profile of sports tourists, the role of communication and host branding, the contamination between sports...

The book explores the theme of active sports tourism, which includes extreme sports, those in contact with nature, and the so-called 'slow adventure'. It shows that it is a rapidly developing sector because it is less expensive than other tourism segments, produces more economic impact for the host territory and is more attentive to respect for the environment. The book provides a complete picture of the phenomenon at an international level, investigating its territorial development, the profile of sports tourists, the role of communication and host branding, the contamination between sports...

Effective communication is vital in event management. Event Communication: Theory and Methods for Event Management focuses attention on communication studies as applied to Event Management, through the whole event mamangment process. It pays particular attention to the latest technological innovations with the event industry including virtual events and digital technologies. With a wealth of case studies and examples of best practice, is explains the communication process covering issues such as: • Relationship and integrated communication for the event stakeholder management • Event...