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The branding bible for today s globalized world
Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won t be confused, and focused enough to provide clear differentiation from the competition. Strong brands...

Sam Balter was a pioneer in the field of sports broadcasting. He had the first coast-to-coast radio sportscast and televised the first football game in the Southern California area, as well as baseball and basketball games. He was a newscaster during WWII and was the independent radio pool correspondent for the "birth" of the United Nations in San Francisco in 1945. Along with a nightly sports program, a daily sports newspaper column, he was cast in frequent movies in like roles. But, all these activities took a back seat to his most treasured sobriquet: "Olympian." He was a gold medal winner...