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Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.

Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies...

This unique collection applies globalization concepts to the discipline of archaeology, using a wide range of global case studies from a group of international specialists. The volume spans from as early as 10,000 cal. BP to the modern era, analysing the relationship between material culture, complex connectivities between communities and groups, and cultural change. Each contributor considers globalization ideas explicitly to explore the socio-cultural connectivities of the past. In considering social practices shared between different historic groups, and also the expression of their...

The vision of communication as authentic dialogue, as the mutual communion of souls, has animated a great many twentieth century discussions of language and communication, both in scholarly writings and in various forms and contexts of popular culture. In its various manifestations, this communicative utopia has identified dialogue or conversation as a locus of authenticity of both individuals and groups. This study traces the ways in which this utopian vision of communication has played itself out in the particular context of Israeli society through the twentieth century, encapsulating...

Theorists of autobiography tend to emphasize the centrality of the individual against the community. By contrast, in her reading of Hebrew autobiography, Tamar Hess identifies the textual presence and function of the collective and its interplay with the Israeli self. What characterizes the ten writers she examines is the idea of a national self, an individual whose life story takes on meaning from his or her relation to the collective history and ethos of the nation. Her second and related argument is that this self--individually and...

Created for children but designed by adults with considerable ingenuity, architectural toys have long offered a window on a much larger world. In Architecture in Play, Tamar Zinguer explores the nearly two-hundred-year period over which such playthings have reflected changing attitudes toward form, structure, and permanence, echoing modernist experiments and stylistic inclinations in fascinating ways while also incorporating technological advances in their systems of construction. Zinguer's history of these toys reveals broader social and economic trends from their respective...