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Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.

Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies...

Jerusalem, the holy city of three faiths, has been the focus of competing historical, religious, and political narratives from Biblical chronicles to today's headlines. With an aura that transcends the boundaries of time and place, the city itself embodies different levels of reality - indeed, different realities altogether - for both observers and inhabitants. There is the real Jerusalem, a place of ancient streets and monuments, temples and coffee-houses, religious discourse and political argument. But there is also the imaginary and utopian city that exists in the minds of believers,...

Theorists of autobiography tend to emphasize the centrality of the individual against the community. By contrast, in her reading of Hebrew autobiography, Tamar Hess identifies the textual presence and function of the collective and its interplay with the Israeli self. What characterizes the ten writers she examines is the idea of a national self, an individual whose life story takes on meaning from his or her relation to the collective history and ethos of the nation. Her second and related argument is that this self--individually and...

Created for children but designed by adults with considerable ingenuity, architectural toys have long offered a window on a much larger world. In Architecture in Play, Tamar Zinguer explores the nearly two-hundred-year period over which such playthings have reflected changing attitudes toward form, structure, and permanence, echoing modernist experiments and stylistic inclinations in fascinating ways while also incorporating technological advances in their systems of construction. Zinguer's history of these toys reveals broader social and economic trends from their respective...