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Since the first International Corporate Identity Group s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought.

Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12^th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate...

"One can hardly do better than Religion in American Life.... A good read, especially for the uninitiated. The initiated might also read it for its felicity of narrative and the moments of illumination that fine scholars can inject even into stories we have all heard before. Read it."--Church History

This new edition of Religion in American Life, written by three of the...

Exploring Engineering, Fourth Edition: An Introduction to Engineering and Design, winner of a 2017 Textbook Excellence Award (Texty), presents the emerging challenges engineers face in a wide range of areas as they work to help improve our quality of life. In this classic textbook, the authors explain what engineers actually do, from the fundamental principles that form the basis of their work to the application of that knowledge within a structured design process. The text itself is organized into three parts: Lead-On, Minds-On, Hands-On. This organization allows the...

In a brief, narrative survey, Balmer and Fitzmier trace the history of the Presbyterian tradition, from its roots in Europe to its manifestations in contemporary America. The six chapters cover the European origins of Presbyterianism; the growth of Presbyterianism in the Northern and Southern states during the nineteenth century; and the development of Presbyterianism in twentieth-century America. Concluding with a Chronology and Bibliographic Essay, this is an ideal text for courses in Church History, American Religious History, or American social and cultural history.