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Today, Automobile industry comprises a large and growing portion of the worlds total business. The United Arab Emirates (UAE) has become one of the favorite markets for automobile companies around the world, primarily as the Middle East has been one of the more resilient regional markets compared with North America and Europe. In UAE, almost all companies in this industry, large or small, are affected by global events and competition. In the current competitive business environment in UAE, the principal issues faced by automobile firms must be addressed for the long term sustainability of...