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This book is concerned with strategy formulation issues in the relatively neglected field of entrepreneurial firms. It raises questions, such as what is the strategic role of entrepreneurship in small businesses? How does the top management in small firms perceive the processes associated with strategy formulation? How are business strategies formulated and implemented in SMEs and importantly, are there lessons that can be learnt by large corporations from the smaller ones? Using a sample covering a wide range of entrepreneurial firms in the UK, the author addresses the lack of strategic...

Statistics show that, in most countries, 99% of businesses are classified as 'Small Businesses'. In the UK alone, 99.8% of businesses employ less than 250 staff and these companies contribute more than a half of UK turnover. This new textbook goes where other Strategic Management books have not and focuses on these Small and Medium size Enterprises (SMEs) rather than the large corporations and the actions of their CEOs. The authors consider how managers of small firms perceive the processes associated with strategic management, what decisions and actions they adopt to ensure competitive...

Strategic marketing management and firm performance provides the reader with a critical understanding of the core theoretical as well as practical implications of the subject. The book reviews the existing literature and provides a comprehensive synthesis of the literature to develop the argument. The resource-based view of the firm has been used as an underpinning theory to develop the conceptual framework to investigate the role of dynamic capabilities to enhance firms performance. This book explores three key themes including strategic orientation with a focus on strategic marketing...